Boyd CAT has been able to thrive for over 150 years of combined history because of our people. Our focus is to hire the most qualified applicants, provide them with the tools and training they need to succeed, and support them throughout their careers.
Manager Aftermarket Sales Gas & Marine
Location: Louisville Support Center
Address: Louisville, KY
Requisition ID: 2025-5819
Posting Date: 07/16/2025
DESCRIPTION:
The Aftermarket Retail Manager has a primary focus on Retail Machine and Aftermarket sales. Retail is defined as 1-3 machine owners. This position will be CAT-facing and will have sales staff that are customer-facing. Metrics associated with this position include: Rental machine & Aftermarket Sales Growth, Marketing PSEs, and Aftermarket sales initiatives/action plans, and CVA growth.
REQUIREMENTS:
Bachelor’s Degree required
Minimum of two years’ experience in Sales and Marketing
Supervisory experience in a team environment preferred
Willingness to learn, be trained, and coach
Excellent interpersonal skills and communication skills
Able to communicate with team members and customers
Good working knowledge of necessary technology and its application
Highly self-directed
Ability to work independently or in a team environment with rapidly changing priorities and demands
ESSENTIAL FUNCTIONS:
Develop Retail “Go to Market” plans in conjunction with CAT Representatives, Marketing, Operations Managers and Product Support Sales Managers.
Serve as Project lead for Parts and Service Sales Growth strategies
Manage Marketing and Sales Operational Excellence programs for Aftermarket in alignment with CAT Marketing Sales Operations Representative (MSOR).
Direct a team of Inside Sales Representatives (ISRs) at various locations with focus on Aftermarket sales.
Work with CAT Retail Aftermarket Solutions Representative (ASR) to develop merchandising programs to target Retail customers.
Analyze customer data to identify target customers, products, lost opportunity and develop in conjunction with product support managers an action plan to capitalize on analysis
Work with Parts Operations team to plan Parts inventory requirements and procurement. Figure out potential issues and determine the best way to correct these issues – work with customer, Caterpillar/Supplier, Business Specialists, Company Operating System, etc.
Utilize CRM to push Leads to Sales Reps and develop marketing plans based on analysis.
Work with Digital Services Manager to develop PCC strategy and requirements for Retail customers.
Establish a Facility Retail strategy with Branch operations team to meet CAT Retail guidelines/standards. This includes performing assessments to ensure compliance and identify gaps.
Increase Customer Value Agreements (CVAs) to meet Dealer sales growth targets.
Manage customer equipment ownership files in company operating system.
Provide sales support and customer presentations on the benefits of CAT machine and aftermarket offerings.
Create and maintain good communications with other Company departments and branches.
Maintain good customer relations through addressing customer concerns and quickly resolving customer complaints.
Recommend to manager ideas to improve the departments operating procedures or business practices and participate in and support continuous improvement of all related activities and processes
Project a positive image by interacting with fellow employees, customers, and management in a cooperative, supportive, and courteous manner; display a professional attitude; comply with company dress code
Create and maintain good communications (verbally and in writing) and relationships with other Company departments, branches, employees, outside vendors, and customers by addressing and resolving concerns quickly
